ACNIELSEN SAMPLING METHODOLOGY Sample Clauses

The ACNIELSEN SAMPLING METHODOLOGY clause defines the procedures and standards by which data samples are collected and analyzed according to ACNielsen's established research practices. This typically involves specifying the sampling techniques, sample sizes, and quality controls used to ensure that the data accurately represents the target population. By outlining these methodological requirements, the clause ensures consistency, reliability, and credibility in the data collection process, thereby addressing concerns about data validity and comparability in research or reporting.
ACNIELSEN SAMPLING METHODOLOGY. ACNielsen Sampling Methodology ACNielsen hereby grants to NRI a fully-paid up, non-assignable (except as provided in Section 7.2) right to use and sublicense the ACNielsen Sampling Methodology in the eRatings Territory during the term of this Agreement in connection with the Internet Service. During the term of the Agreement, ACNielsen agrees not to provide Internet Service in the eRatings Territory or license the ACNielsen Sampling Methodology in the eRatings Territory to Entities to provide the Internet Service. NRI has the right to sublicense the ACNielsen Sampling Methodology only to NRI's wholly owned subsidiaries and Existing Joint Venture Entities on the same terms and conditions, including specific scope of use as set forth herein for NRI and to Future Joint Venture Entities with the prior written consent of ACNielsen, not to be unreasonably withheld, on the same terms and conditions, including specific scope of use as set forth herein for NRI. ACNielsen shall be a third-party beneficiary of each sublicense by NRI, but solely for the purpose of permitting ACNielsen to enforce the sublicense if NRI fails to do so within a reasonable time. ACNielsen shall be entitled to approve each sublicense to a Future Joint Venture Entity prior to its effectiveness (and shall be deemed to have approved it thirty (30) days after delivery of the sublicense to it if it does not respond to NRI within such time period).
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