Common use of Action Fraud Clause in Contracts

Action Fraud. Content Creator will not, and will not enable, allow or authorize any party to, directly or indirectly, generate automated, fraudulent or otherwise invalid advertising actions. If, in China MCN's reasonable business judgment, activity related to content on Content Creator's China Social Media Properties is suspected or determined to be so-called "action fraud," "click fraud" or "impression fraud," or fraud of any other kind, whether in any automated or human way, by the use of a person, an automated script or a computer program to click on an any form of response mechanism, annotation or advertising unit, or any other fraudulent means, to increase impressions, skew results or imitate a legitimate user of a web browser, for example, by clicking on an ad unit for the purpose of generating an improper click value and generating revenue (collectively, "Action Fraud"), China MCN may withhold any payments owed and have the right to terminate this Agreement retroactively and permanently, or until such time as the matter is resolved to China MCN's satisfaction.