Additional Marketing Programs. Franchisor may establish and coordinate cooperative advertising, marketing and sales programs, customer satisfaction programs and other activities among System hotels and other lodging products of Franchisor and its Affiliates on a System-wide or local or regional basis and provide for participation therein by Franchisee. Franchisee shall participate in such programs and activities on the same basis as other participating System hotels (including System hotels owned or managed by Franchisor or its Affiliates) in the same division or region as the Hotel, and such programs and activities will be paid for outside the Fund in accordance with Sections III.F. and III.G.
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Additional Marketing Programs. Franchisor may establish and ----------------------------- coordinate cooperative advertising, marketing and sales programs, customer satisfaction programs and other activities among System hotels and other lodging products of Franchisor Franchisor, its subsidiaries and its Affiliates affiliates on a System-wide or local or regional basis and provide for participation therein by Franchisee. Franchisee shall participate in such programs and activities on the same basis as other participating System hotels (including System hotels owned or managed by Franchisor or its Affiliates) in the same division or region as the Hotelmay prescribe, and such programs and activities will be paid for outside the Fund in accordance with Sections III.F. and III.G.on a pro rata or other equitable basis by the participants. --------
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Sources: Master Alliance Agreement (American General Hospitality Corp)