Common use of Advertising and Circulation Clause in Contracts

Advertising and Circulation. On and after the date hereof, the General Partnership shall have complete control of and the right to determine the advertising and circulation rates for each of the Newspapers, and the General Partnership shall use its reasonable efforts to sell advertising space in each Newspaper and to sell, promote and distribute each Newspaper as widely as practicable consistent, however, with the objective of enhancing the overall economic performance of the General Partnership and the Newspapers considered together in a manner that does not have a material adverse impact on the cash flow of the General Partnership and the ability of the General Partnership to make on a timely basis the cash distributions to the Limited Partnership contemplated by Section ▇ ▇ (1) through (3) hereof, and provided that the General Partnership in its business judgment, may spend disproportionately among the Newspapers with respect to any matter. The General Partnership shall be free to select and alter from time to time the national advertising representative(s) for each of the Newspapers and the commission payable to such national advertising representative(s) and any other terms of such arrangement(s) shall be determined by the General Partnership.

Advertising and Circulation. On and after the date hereof, the General Partnership shall Partner shall, except as otherwise expressly herein provided, have complete control of and the right to determine the advertising and circulation rates for each of the Newspapers, and the General Partnership shall use its reasonable efforts to sell advertising space in each Newspaper and to sell, promote and distribute each Newspaper as widely as practicable consistent, however, with the objective of enhancing the overall economic performance of the General Partnership and the Newspapers considered together in a manner that does not have a material adverse impact on the cash flow of the General Partnership and the ability of the General Partnership to make on a timely basis the cash distributions to the Limited Partnership necessary to make the distributions to YDPC contemplated by Section ▇ V ▇ (1) through (3) hereof, and provided that the General Partnership in its business judgment, may spend disproportionately among the Newspapers with respect to any matter. The General Partnership Partner shall be free to select and alter from time to time the national advertising representative(s) for each of the Newspapers and the commission payable to such national advertising representative(s) and any other terms of such arrangement(s) shall be determined by the General PartnershipPartner.