ADVERTISING PROGRAM. Licensor, at its option, may establish a Public Relations and Advertising Program ("Advertising Program") at such time as there are, in Licensor's sole judgement, a sufficient number of Restaurants in operation. The Advertising Program shall be funded with contributions from each licensee and Licensor operated Restaurant. All contributions to the Advertising program shall be used solely and exclusively for national, regional or local advertising, development of sales and advertising tools, and Public relations for the System and related matters for the mutual benefits of Licensor and all Licensees.
Appears in 2 contracts
Sources: License Agreement (Atomic Burrito Inc), License Agreement (Western Country Clubs Inc)