Common use of Aggregated Anonymous Data Clause in Contracts

Aggregated Anonymous Data. Notwithstanding anything to the contrary set forth herein, Adverity may collect and aggregate (i) technical and other data about the User’s use of the Application Services ("Aggregated User Data") and (ii) marketing metrics data as statistical averages for benchmarking purposes if the Administrator consents thereto by enabling certain features and functions within the Platform in relation to benchmarking ("Aggregate Marketing Metrics Data") (together "Aggregated Data"). Such Aggregated Data is anonymous and shall not permit any identification or ability to reverse engineer, or identify any data subject, User or Customer client, the Customer or any of their Affiliates or products or services. Upon its creation, Adverity will be the owner of Aggregated Data and may copy, commingle, and use such data, in Adverity’s sole discretion, for any lawful purpose, including but not limited to analyze, improve, support and operate the Application Services and for commercial distribution of benchmarking data and industry reports, during and after the Term. Customer may withdraw their consent to the export of Aggregated Marketing Metrics Data through the Application Services by disabling certain features and functions within the Platform in relation to benchmarking.

Aggregated Anonymous Data. Notwithstanding anything to the contrary set forth herein, Adverity may collect and aggregate (i) technical and other data about the User’s use of the Application Services ("Aggregated User Data") and (ii) marketing metrics data as statistical averages for benchmarking purposes if the Administrator consents thereto by enabling certain features and functions within the Platform Adverity Portal in relation to benchmarking ("Aggregate Marketing Metrics Data") (together "Aggregated Data"). Such Aggregated Data is anonymous and shall not permit any identification or ability to reverse engineer, engineer or identify any data subject, User or Customer client, the Customer or any of their Affiliates or products or servicesServices. Upon its creation, Adverity will be the owner of Aggregated Data and may copy, commingle, and use such data, in Adverity’s sole discretion, for any lawful purpose, including but not limited to analyze, improve, support and operate the Application Services and for commercial distribution of benchmarking data and industry reports, during and after the Term. Customer may withdraw their its consent to the export of Aggregated Marketing Metrics Data through the Application Services by disabling certain features and functions within the Platform Adverity Portal in relation to benchmarking.