Common use of ALLOCATION OF EXPENDITURES Clause in Contracts

ALLOCATION OF EXPENDITURES. CMME will give preference to Marketing Materials Development Fund projects that are regional or national, but may make allocations of Marketing Materials Development Fund money to regional groups of franchisees or individual franchisees when it considers it desirable. CMME franchisees may make non-binding recommendations on use of the Marketing Materials Development Fund. However, because the benefits of advertising, marketing, and promotion are difficult to measure precisely and because it is important that the Franchise Network be capable of taking decisive action in regard to these functions, CMME will have the right and responsibility to ultimately decide how Marketing Materials Development Fund money will be spent.