Analytics Data. Notwithstanding anything to the contrary, Nametag shall have the right to collect and analyze Analytics Data in order to compile statistical and performance information related to the provision, improvement, and operation of the Services (including, but not limited to, for diagnostic and corrective purposes) and to use such Analytics Data both during and after the Term for the purpose of providing and improving the Services and Nametag’s other products and services. Customer acknowledges that Nametag may also distribute, use and provide the Customer Data to Nametag’s service providers who act on Nametag’s behalf in providing the Services (e.g. third party web hosting providers); as well as to third parties chosen by Nametag that are used to provide various additional services (and enhancements), and which can be provided for the benefit of Customer, (e.g., analytics services, and any other value-added services which may be offered by Nametag from time to time in connection with the Services provided under this agreement, as applicable).
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