Approach. The wants and needs opportunity analysis was based on the results presented in the Minnesota Traveler Wants and Needs, April 24, 1996 document. These results provided: . a list of eighteen (18) Minnesota traveler wants and needs . quantitative summary tables of importance and satisfaction values for each want and need; results were based on a scale of l(least) to l0(most) and summarized according to the following traveler group categories: - Overall - Heavy Drivers (drive extensively for business purposes) - Travel To/From Work - Single Occupancy Vehicles (SOV) - Travel To/From Work - Bus Riders / Public transit users - Travel To/From Work - Carpoolers - Employed - Non-work related travel - Not Employed - All travel - Travel in unfamiliar areas ⚫ a test for statistical differences in importance and satisfaction values according to demographics (e.g., metro-vs-outstate counties, age, gender, income, etc.) Three different analyses were used against this data to identify opportunity areas. The first analysis identifies high, incremental, moderate, and low leverage areas of opportunity by graphing the importance and satisfaction values onto an x-y coordinate system. A separate graph is provided for each of the above traveler group categories. The second analysis prioritizes Minnesota ’s wants and needs according to a demand weight calculation. The last analysis was a statistical test to determine if any opportunities could be based on demographic criteria. Strong, medium and weak strength relationships between Minnesota wants/needs and their associated Minnesota ITS services were generated and documented as a reference matrix. The matrix will be used as a planning and implementation guide for determining which Minnesota ITS services best address the identified opportunities.
Appears in 2 contracts
Sources: Minnesota Intelligent Transportation Systems Agreement, Minnesota Intelligent Transportation Systems Agreement
Approach. The wants and needs opportunity analysis was based on the results presented in the Minnesota Traveler Wants and Needs, April 24, 1996 document. These results provided: . ` a list of eighteen (18) Minnesota traveler wants and needs . ` quantitative summary tables of importance and satisfaction values for each want and need; results were based on a scale of l(least1(least) to l0(most10(most) and summarized according to the following traveler group categories: - Overall - Heavy Drivers (drive extensively for business purposes) - Travel To/From Work - Single Occupancy Vehicles (SOV) - Travel To/From Work - Bus Riders / Public transit users - Travel To/From Work - Carpoolers - Employed - Non-work related travel - Not Employed - All travel - Travel in unfamiliar areas ⚫ ` a test for statistical differences in importance and satisfaction values according to demographics (e.g., metro-vs-outstate counties, age, gender, income, etc.) Three different analyses were used against this data to identify opportunity areas. The first analysis identifies high, incremental, moderate, and low leverage areas of opportunity by graphing the importance and satisfaction values onto an x-y coordinate system. A separate graph is provided for each of the above traveler group categories. The second analysis prioritizes Minnesota Minnesota’s wants and needs according to a demand weight calculation. The last analysis was a statistical test to determine if any opportunities could be based on demographic criteria. Strong, medium and weak strength relationships between Minnesota wants/needs and their associated Minnesota ITS services were generated and documented as a reference matrix. The matrix will be used as a planning and implementation guide for determining which Minnesota ITS services best address the identified opportunities.
Appears in 1 contract
Sources: Minnesota Intelligent Transportation Systems Agreement