Arbitration Forum. Any arbitration pursuant to this Agreement shall be conducted in accordance with, and gov- erned by, a mutually agreeable arbitration forum, but, in the absence of such agreement, then the American Arbitration As- sociation (“AAA”) and its Code of Arbitration Procedure. Any arbitration must be commenced by delivery to the other party of a written demand for arbitration or a written notice of intention to arbitrate setting forth in detail the claim or controversy to be arbitrated. The location for all arbitration proceedings shall be in the AAA office located in or near Los Angeles, California.
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Arbitration Forum. Any arbitration pursuant to this Agreement shall be conducted in accordance with, and gov- erned by, a mutually agreeable arbitration forum, but; however, in the absence of such agreement, then the American Arbitration As- sociation Association (“AAA”) and its Code of Arbitration Procedure. Any arbitration must be commenced by delivery to the other party of a written demand for arbitration or a written notice of intention to arbitrate setting forth in detail the claim or controversy contro- versy to be arbitrated. The location for all arbitration proceedings proceed- ings shall be in the AAA office located in or near Los Angeles, California.
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