Assignment or Sublicense. 16.1 This Agreement and all its rights and duties hereunder are personal to Licensee and shall not, without the prior, written consent of Licensor (which shall not be unreasonably withheld), be transferred, assigned, sublicensed or otherwise encumbered by Licensee or by operation of law. 16.2 Licensor may assign any of its rights or delegate any of its duties arising out of or under this Agreement. 16.3 Should ownership of the Licensed Mark be assigned by Licensor, then, upon such as▇▇▇▇ment, Licensor shall assign all of its rights and delegate all of its duties under this Agreement to the assignee of the Licensed Marks and Licensee shall, with effect from the date of such assignment, release and discharge Licensor from all claims and demands whatsoever in respect of this Agreement relating to the period after the date of the assignment and shall, from the date of such assignment , accept the assignee as the owner of the Licensed Mark.
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Assignment or Sublicense. 16.1 This Agreement and all its rights and duties hereunder are personal to Licensee and shall not, without the prior, written consent of Licensor (which shall not be unreasonably withheld), be transferred, assigned, sublicensed or otherwise encumbered by Licensee or by operation of law.
16.2 Licensor may assign any of its rights or delegate any of its duties arising out of or under this Agreement.
16.3 Should ownership of the Licensed Mark ▇▇▇▇ be assigned by Licensor, then, upon such as▇▇▇▇mentassignment, Licensor shall assign all of its rights and delegate all d of its duties under this Agreement to the assignee of the Licensed Marks and Licensee shall, with effect from the date of such assignment, release and discharge Licensor from all claims and demands whatsoever in respect of this Agreement relating to the period after the date of the assignment and shall, from the date of such assignment , accept the assignee as the owner of the Licensed Mark▇▇▇▇.
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