Common use of Best Effort Clause in Contracts

Best Effort. During the Term hereof, and subject to the provisions of this Agreement, the VAR shall use its best efforts to promote and market the Software Product in the Target Market. For these purposes "best efforts" means, at a minimum, that the VAR shall: (i) Sales Forecast. Prepare annual sales forecasts. (ii) Marketing Activities. Actively undertake marketing efforts, including: (a) ensuring that its marketing representatives are conversant in the features and operation of the Software Product; (b) demonstrating the Software Product to prospective End-Users; (c) disseminating ESRO-approved marketing literature, news releases and product descriptions, and (d) including descriptions of the Software Product in any standard catalogue of software published or distributed by the VAR. ESRO will provide available graphic files for suitable marketing literature which will be in a form which may be altered to suit local market standards and norms, however all rights to NOD32, ESET, and all associated images and trademarks will remain as the exclusive property of the Owner and all marketing literature prepared by ESRO will be owned and approved by the ESRO.

Best Effort. During the Term hereof, and subject to the provisions of this Agreement, the VAR shall use its best efforts to promote and market the Software Product in the Target Market. For these purposes "best efforts" means, at a minimum, that the VAR shall: (i) Sales Forecast. Prepare annual sales forecasts. (ii) Marketing Activities. Actively undertake marketing efforts, including: (a) ensuring that its marketing representatives are conversant in the features and operation of the Software Product; (b) demonstrating the Software Product to prospective End-Users; (c) disseminating ESRO4D-approved marketing literature, news releases and product descriptions, and (d) including descriptions of the Software Product in any standard catalogue of software published or distributed by the VAR. ESRO 4D will provide available graphic files for suitable marketing literature which will be in a form which may be altered to suit local market standards and norms, however all rights to NOD32, ESET, and all associated images and trademarks will remain as the exclusive property of the Owner and all marketing literature prepared by ESRO 4D will be owned and approved by the ESRO.4D.