Business and Objectives. 2.1 It is the intention of the Parties that at all times during the continuance of this Agreement the business of the Group shall be confined to the Business. For the avoidance of doubt, the Company may itself be active in the Business, or it may be principally a holding company of the Group, and the nature and scope of the Company's involvement (if any) in the Business may change from time to time. 2.2 Each Shareholder undertakes to exercise its voting and any other rights attaching to the Shares and its rights pursuant to this Agreement to: 2.2.1 procure that the Business is conducted by the Group:
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