Common use of Commercialization Program Clause in Contracts

Commercialization Program. Each of the Parties shall use commercially reasonable efforts in carrying out its obligations under the Commercialization Program as determined by the Commercialization Committee. In order to establish and maintain the largest market possible for each Product, under the direction of the Commercialization Committee, InterMune shall direct, all the marketing, sales, promotion, operational and technical personnel, know-how, equipment, supplies and facilities necessary to carry out the Commercialization Program, including without limitation appropriate staffing levels on an experienced, well-trained sales force dedicated exclusively to the Commercialization Program. InterMune shall be responsible for and shall commercially launch each of the Products at the direction of the Commercialization Committee. ** In addition, the Commercialization Committee shall set reasonable minimum annual sales performance obligations prior to the launch of each Product in each of the countries within the territory.