Conduct of Development and Commercialization. EDESA shall use commercially reasonable efforts to Develop and Commercialize the Product in the Field in the Territory in accordance with the Development Plan, as defined in Section 3.3. For purposes of this Agreement, “commercially reasonable efforts” means such efforts as would be employed by EDESA for a product at a similar development stage, having similar market potential and having similar commercial and scientific advantages and disadvantages based on conditions then prevailing. EDESA shall report to LICENSOR through the Development Plan as to the status of Development and Commercialization of the Product in the Field.
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Conduct of Development and Commercialization. EDESA shall use commercially reasonable efforts to Develop and Commercialize the Product in the Field in the Territory in accordance with the Development Plan, as defined in Section 3.33.3. For purposes of this Agreement, “"commercially reasonable efforts” " means such efforts as would be employed by EDESA for a product at a similar development stage, having similar market potential and having similar commercial and scientific advantages and disadvantages based on conditions then prevailing. EDESA shall report to LICENSOR YISSUM through the Development Plan as to the status of Development and Commercialization of the Product in the Field.
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