Common use of Content of Cooperation Clause in Contracts

Content of Cooperation. 1.1 Party B agrees to produce solely for Party A three kinds of multimedia message products namely “GoTone Phoenix Weekly”, “GoTone Phoenix Observer”, and “Phoenix Express” based on the programs of Phoenix Satellite TV. Among which, one “GoTone Phoenix Observer “ message will be transmitted on a daily basis (excluding Saturday), one “GoTone Phoenix Weekly” message will be transmitted on each Saturday, and three “Phoenix Express” messages will be transmitted irregularly in each month. 1.2 Party B agrees that Party A shall have the right to purchase the multimedia message products produced by Party B solely for Party A pursuant to Section 1.1 hereof. If changes to such multimedia message products are required, which changes include but not limited to changes to the title, content and delivery frequency of such multimedia message products, such changes may be carried out upon mutual agreement and written confirmation of the Parties. Party B covenants that it shall not provide, with or without consideration, such multimedia message products to any third party other than Party A. 1.3 Party B agrees that during the period of cooperation, both Parties shall jointly explore the wireless ad business on the basis of the foregoing multimedia message products and a back charge pattern, the specific cooperation model of which shall be subject to a separate supplemental agreement of the Parties. 1.4 Party B shall provide free supporting resources listed below: 1.4.1 Party A and Party B shall conduct jointly the “GoTone Current Affairs Forum” activity: Party A shall provide site and host Party B, while Party B shall provide hosts and lecturers who shall perform no less than thirty-one (31) tour presentations throughout the country. 1.4.2 Based on the blueprint of the limited-distribution edition of the “Phoenix Weekly” which is distributed in the mainland area of China, Party B shall make available to Party A prior to the fifteenth (15th) date of each month Twenty Thousand (20,000) copies of the premium edition of the “Phoenix Weekly”, which edition shall contain all the contents of the third issue of the “Phoenix Weekly” of each month and the digest of no less than eight (8) sheets (sixteen (16) pages) of the first two issues of the “Phoenix Weekly” of the then current month. Concurrently, Party B shall provided to Party A’s clients the electronic edition of the “Phoenix Weekly” magazine for free, the realization of which to be determined by both Parties through negotiation. 1.4.3 In combination with the “GoTone Phoenix Current Affairs Forum” and in light of the current hot spots of the society, Party B shall conduct reading activities in collaboration with Party A and present ten thousand (1,000) gift books to Party A in support of the “GoTone Phoenix Current Affairs Forum” activity. The list of the books shall be determined by both Parties through negotiation. 1.4.4 In support of Party A’s daily marketing endeavors, Party B shall provide news coverage and dissemination services for Party A through Phoenix Satellite TV (no less than 24 times a year), GoTone Phoenix Mobile Newspaper (no less than 60 times a year), ▇▇.▇▇▇▇▇.▇▇▇ (no less than 40 times a year), and Phoenix Mobile TV (a video application, no less than 35 times a year). 1.4.5 Party B shall set up for Party A a “GoTone VIP Current Affairs Forum”, a first-class channel, at ▇▇▇.▇▇▇▇▇.▇▇▇ and give extensive publicity to such channel and the activities thereof by using Phoenix website’s internal resources (Banner, Focus Picture, Text Link and etc.) and partners’ media resources. 1.4.6 The plan for the relevant activities and the actual expenses thereof shall have Party A’s prior consent in writing. 1.5 The term of cooperation between Party A and Party B shall commence on January 1, 2011 and end on December 31, 2011.

Content of Cooperation. 1.1 Party B agrees to produce solely for Party A three kinds of multimedia message products namely “GoTone Phoenix Weekly”, “GoTone Phoenix Observer”, and “Phoenix Express” based on the programs of Phoenix Satellite TV. Among which, one “GoTone Phoenix Observer “ Weekly” message will be transmitted on a daily basis (excluding Saturday), one “GoTone Phoenix WeeklyObserver” message will be transmitted on each Wednesday, Saturday, and Sunday, and three “Phoenix Express” messages will be transmitted irregularly in each month. 1.2 Party B agrees that Party A shall have the right to purchase the multimedia message products produced by Party B solely for Party A pursuant to Section 1.1 hereof. If changes to such multimedia message products are required, which changes include but not limited to changes to the title, content and delivery frequency of such multimedia message products, such changes may be carried out upon mutual agreement and written confirmation of the Parties. Party B covenants that it shall not provide, with or without consideration, such multimedia message products to any third party other than Party A. 1.3 Party B agrees that during the period of cooperation, both Parties shall jointly explore the wireless ad business on the basis of the foregoing multimedia message products and a back charge pattern, the specific cooperation model of which shall be subject to a separate supplemental agreement of the Parties. 1.4 Party B shall provide free supporting resources listed below: 1.4.1 1.3.1 Party A and Party B shall conduct jointly the “GoTone Current Affairs Forum” activity: Party A shall provide site and host Party B, while Party B shall provide hosts and lecturers who shall perform no less than thirty-one fifteen (3115) tour presentations in fifteen (15) cities throughout the country. 1.4.2 1.3.2 Party A and Party B shall conduct jointly the “GoTone VIP College” activity series: Party B shall set up corresponding curriculum, provide lecturers pursuant to the training requirements of Party A’s clients and covenant that such lecturers will perform no less than five (5) tour presentations in five (5) cities throughout the country. Participants in such training shall be appointed by Party A. 1.3.3 Based on the blueprint of the limited-distribution edition of the “Phoenix Weekly” which is distributed in the mainland area of China, Party B shall make available to Party A prior to the fifteenth (15th) date of each month Twenty Thousand (20,000) copies of the premium edition of the “Phoenix Weekly”, which edition shall contain all the contents of the third issue of the “Phoenix Weekly” of each month and the digest of no less than eight (8) sheets (sixteen (16) pages) of the first two issues of the “Phoenix Weekly” of the then current month. Concurrently, Party B shall provided to Party A’s clients the electronic edition of the “Phoenix Weekly” magazine for free, the realization of which to be determined by both Parties through negotiation. 1.4.3 1.3.4 In combination with the “GoTone Phoenix Current Affairs Forum” activities and the “GoTone VIP College” training series, Party B shall conduct the “Reading, I can” activity. Party B covenants that it will provide books to Party A in light of the current hot spots of the societysociety or the “Reading Channel” of the Phoenix Network, Party B shall conduct reading activities in collaboration with Party A and present ten thousand (1,000) gift which books will be presented to Party A in support of the A’s clients as a gift during each “GoTone Phoenix Current Affairs ForumReading, I can” activity. The list and quantity of the books shall be determined by both Parties through negotiation. 1.4.4 In support of Party A’s daily marketing endeavors, Party B shall provide news coverage and dissemination services for Party A through Phoenix Satellite TV (no less than 24 times a year), GoTone Phoenix Mobile Newspaper (no less than 60 times a year), ▇▇.▇▇▇▇▇.▇▇▇ (no less than 40 times a year), and Phoenix Mobile TV (a video application, no less than 35 times a year). 1.4.5 Party B shall set up for Party A a “GoTone VIP Current Affairs Forum”, a first-class channel, at ▇▇▇.▇▇▇▇▇.▇▇▇ and give extensive publicity to such channel and the activities thereof by using Phoenix website’s internal resources (Banner, Focus Picture, Text Link and etc.) and partners’ media resources. 1.4.6 1.3.5 The plan for the relevant activities and the actual expenses thereof shall have Party A’s prior consent in writing. 1.5 1.4 The term of cooperation between Party A and Party B shall commence on January November 1, 2011 2009 and end on December October 31, 20112010.