Contract Expectation. What are your company’s expectations in the event of a contract award? Management of the overall national program will be led by the Vertical markets team and specifically the Director of Vertical Markets and the Vertical Market Contract Manager. This team, along with the Fellowes sales team, will be actively involved with The Equalis Group and events such as NIGP, NAEP, and multiple other regional trade shows targeting The Equalis Group participating entities. We will create a master marketing plan for the The Equalis Group contract that will include • A comprehensive training program for our sales team • Regular emails to our resellers • Working with The Equalis Group on marketing opportunities to their Members • Keeping The Equalis Group in front of our sales team and distribution through monthly newsletters and marketing materials focused on The Equalis Group for our sales team to distribute. We have a Vertical Market Contract Manager dedicated to Nationwide contracts and they will be managing the The Equalis Group Contract. Source The Equalis Group well will be a priority for Fellowes and the Vertical Market Contract Manager will be dedicated to keeping the contract current and ensure any changes/updates are being communicated effectively to the sales team. The Vertical Market Contract Manager will work closely with The Equalis Group to ensure we are doing everything we can to market to the The Equalis Group Member effectively as well as our sales team and dealers and to make sure we are utilizing all of the tools available to us through The Equalis Group. First and foremost, Fellowes will notify our Regional VP of Sales who will coordinate training with our Independent Sales Representatives and our Authorized Dealers. Within one week of award: Fellowes' Vertical Markets Contract Manager, jointly with The Equalis Group, will work to create and launch a press release announcing the new contract and award. Fellowes will communicate the award through social media and email distribution. Within 30 days of award: • Fellowes will schedule a meeting with The Equalis Group to review contract expectations. • Fellowes will develop a nationwide joint marketing/sales plan with The Equalis Group. • Fellowes' Vertical Markets Contract Manager, along with the Director of Vertical Markets, will review, train, and present contract conditions with our Regional VP of Sales, Independent Sales Reps, Customer Service, Order Entry, and Marketing teams. Within 90 days of award: • Fellowes will develop a training schedule for Fellowes' Regional VP of Sales, Independent Sales Reps, and our Authorized Dealers that highlight the new award. • Fellowes will design co-branded marketing materials on our internal website and The Equalis Group’s website and distribute to our Independent Sales Reps. • Fellowes will complete the training presentation and roll it out to Fellowes Authorized Dealers. • Fellowes will develop a tracking plan for new contract progress.
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Contract Expectation. What are your company’s expectations in the event of a contract award? Management We expect this is where our work begins. That the contract provides us a tool, but that business is not going to just come to us we need to go earn it. We envision a three-pronged approach. #1 to position Tradesmen with existing Equalis members opening doors through an education & awareness process informing existing members of the overall national program will be led by the Vertical markets team and specifically the Director having access to a bench of Vertical Markets trades worker at all skill levels to meet their needs to best manage their facilities, their team, and the Vertical Market Contract Managerbudget under the Equalis program. #2 it is about driving business expansion opportunities through existing Tradesmen clients and inactive clients where past purchasing limitations held us back. The Equalis contract can help renew or lift limits for additional business. #3 as an organization, the institutional vertical is a division we started ramping up 6 months ago with a focus on new business and opportunities. With Tradesmen being in total growth mode on institutional, we have invested in a team, will continue to expand that group and our client list as we’ve previously proven capable of in other verticals. This teamis both a Tradesmen and Equalis opportunity by making institutions aware of having access to flexible trades staffing via Tradesmen under the umbrella of an Equalis contract. Together we bring a winning program to the market and provide an easy path of procurement. The Equalis contract is a great program for institutions since it satisfies the standard RFP process, along saves time, saves money, expedites the solution, and avoids challenges and pitfalls of running their individual RFP. In addition, it provides them national pricing advantages. We need to make those known to a wide audience. To roll the Equalis program out we would plan and hold meetings with the Fellowes our entire sales team, will be actively involved develop Equalis internal handouts and training to bring them up to speed and incorporate Equalis information and advantages into the presentations we have and use with The Equalis Group and events such as NIGP, NAEP, and multiple other regional trade shows targeting The Equalis Group participating entitiesclients in the field. We will create a master would also develop an electronic and print marketing plan for the The Equalis Group contract that will include • A comprehensive training program piece for our sales team • Regular emails to our resellers • Working with The Equalis Group on marketing opportunities to their Members • Keeping The Equalis Group in front of our sales team and distribution through monthly newsletters and marketing materials focused on The Equalis Group for our sales team to distributeuse in their efforts. We have a Vertical Market Contract Manager dedicated to Nationwide contracts would incorporate Equalis signage into our tradeshow booths and they will be managing the The Equalis Group Contractsummits as another aspect. Source The Equalis Group well will be a priority for Fellowes We would develop and the Vertical Market Contract Manager will be dedicated to keeping the contract current and ensure any changes/updates are being communicated effectively to the sales team. The Vertical Market Contract Manager will work closely with The Equalis Group to ensure we are doing everything we can to market to the The Equalis Group Member effectively as well as equip our sales team and dealers and to make sure we are utilizing all of the tools available to us through The Equalis Group. First and foremost, Fellowes will notify our Regional VP of Sales who will coordinate training with our Independent Sales Representatives and our Authorized Dealers. Within one week of award: Fellowes' Vertical Markets Contract Manager, jointly with The Equalis Group, will work to create and launch a press release announcing the new contract and award. Fellowes will communicate the award through social media and email distribution. Within 30 days of award: • Fellowes will schedule a meeting with The Equalis Group to review contract expectations. • Fellowes will develop a nationwide joint marketing/sales plan with The Equalis Group. • Fellowes' Vertical Markets Contract Manager, along with the Director of Vertical Markets, will review, train, knowledge and present contract conditions with our Regional VP of Sales, Independent Sales Reps, Customer Service, Order Entry, and Marketing teams. Within 90 days of award: • Fellowes will develop a training schedule for Fellowes' Regional VP of Sales, Independent Sales Reps, and our Authorized Dealers that highlight the new award. • Fellowes will design co-branded marketing materials on our internal website and The Equalis Group’s website and distribute tools to our Independent Sales Reps. • Fellowes will complete the training presentation and roll it out to Fellowes Authorized Dealers. • Fellowes will develop a tracking plan for new contract progressenable success.
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