Common use of Controlled Area Clause in Contracts

Controlled Area. (i) The Controlled Area is an area (such as temporary parking areas used on Match Days, open outdoor spaces, entertainment areas or arenas) determined by FIFA which is located directly adjacent to the Outer Stadium Perimeter, in which certain commercial and other activities are prohibited on Match Days and the days prior to Match Days to ensure the smooth implementation of the hosting and staging of the Matches and protect the rights of the Commercial Affiliates as set out in this Clause 4.3. (ii) The Host City shall ensure that the Controlled Area shall be included as much as possible into the organisation of the Matches and that any measures necessary to comply with the requirements for the Controlled Area as set out in Clause 4.3 and 4.4.below are taken in such manner as required by FIFA and the LOC. (iii) In particular, the Host City shall a) ensure that, to the extent permitted by applicable laws and regulations, any advertisement and other commercial identification located within the Controlled Area will be removed or fully covered; b) not grant any permits or other concessions for activities (such as for the use of the spaces or buildings for advertisements or other promotional activities) within the Controlled Area and suspends any existing permits, concessions or licenses within the Controlled Area; and c) use best efforts to discuss, in the name, and on behalf, of FIFA and the LOC, these requirements with the owners and operators of any buildings and spaces located within the Controlled Area and, to the extent necessary to ensure compliance with these requirements and to enter, at its own costs, into the respective arrangements with these owners or operators. (iv) The Host City agrees and acknowledges that the Controlled Area must comply with the following requirements on Match Days and the day before Match Days in relation to the Stadium: a) the Controlled Area must be free and clear of any outdoor advertising (in accordance with the instructions by FIFA and the LOC). The removal and coverage of the outdoor advertising may be done temporarily; b) no events or other activities may be held in any buildings and at any spaces located within the Controlled Area which in the opinion of FIFA and/or the LOC may impact on the organisation or marketing of the respective Match; and c) no public sales of food, beverages, fan items, souvenirs or similar products or other products as decided by FIFA may take place in or from any buildings, or at any spaces, located within the Controlled Area (in accordance with the instructions by FIFA and the LOC). (v) Further details in relation to the definition and set up of the Controlled Area and the implementation of the corresponding requirements will be defined by FIFA in specific guidelines to be issued by FIFA at a later stage.