Common use of Coordination of Efforts Clause in Contracts

Coordination of Efforts. I/PRO shall be responsible for the ------------------------ coordination of sales and marketing efforts, including the development and maintenance of a shared leads and sales database, and the scheduling of monthly joint sales meetings. The parties will coordinate their efforts to ensure that branding, logos, promotional look and product messages used by each Party shall be as consistent as possible. I/PRO and Nielsen will use reasonable efforts to minimize sales and customer conflicts in the Parties' respective sales efforts. Each Party will designate a contact person for the other Party with respect to activities under this Agreement, and the operational employees form the major departments of each Party will establish direct relationships.