Creative Brief Clause Samples

A Creative Brief clause defines the requirement for a document that outlines the objectives, target audience, key messages, and deliverables for a creative project. Typically, this clause specifies that the parties must agree on the contents of the brief before work begins, and it may detail the process for revisions or approvals. Its core function is to ensure both parties have a shared understanding of the project's scope and expectations, reducing the risk of misunderstandings and scope creep during the creative process.
Creative Brief. Meeting/conference call to determine and define brand identity including packaging design, recipes/formulas, target demographic etc. Executive Consultation: Client will receive 2 hours of consultation in person, or via teleconference or videoconference, with a Power Brands executive to thoroughly review the Client’s project and answer Client questions regarding key product and category issues such as: branding, pricing/margin architecture, consumer trends, sales strategies, marketing strategies, retail channel development, manufacturing and logistics. Additional consultation will be billed ad hoc at a rate of $500/hour.
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Creative Brief. Unless otherwise agreed, the Customer accepts the Company’s decisions on creativity within the product(s) or service(s).
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Creative Brief. A. Our Texas A&M University-San Antonio Creative Brief will incorporate succinct instructions for SME’s B. Creative/Design Team to guide the development of all brand platform elements C. This document will be developed in collaboration with the Texas A&M University-San Antonio team D. Document to answer the following questions: a. What are we producing? b. What does the brand need to convey? c. What are the key brand elements? d. What is the design direction? e. What is the color palette? f. What is the brand personality?
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Creative Brief. The Creative brief will be delivered to the selected agencies for the second phase of the RFP
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Creative Brief. The CLIENT accepts 24 Pictures Ltd decisions on creativity within the product(s) or service(s) and understands that ideas previously agreed may not be possible thereafter. 24 Pictures Ltd will inform and advise the client on any changes if deemed necessary.
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