Common use of Data Analytics Clause in Contracts

Data Analytics. 10.1. We may use the Customer Data, Usage Data and other data to run statistical reports within the Services for our own use; for example, showing which features are the most popular with Users, which features cause issues, for benchmarking in aggregate form and/or to gain insights. We may use Customer Data internally for product research, development and innovation; for example to improve the Services, add new features and functionality, such as receipt recognition and cashflow forecasting, and provide you with insights. You (as a business Customer) consent to and authorise our access to and use of the Customer Data for those purposes and agree that our use of the Customer Data is legitimate, proportionate and, in the case of support, network and information security, may be necessary, given the negligible impact on you and the benefit you and your Users will receive in terms of technical support and from product improvements and enhancements. For further information, including our legitimate interests for conducting analytics, please see our website privacy notice. 10.2. This sub-paragraph applies if and where we use Google Analytics to track use of the Services; an example would be to track how many times a particular feature is used across all users or to track variants of connected third party software. For details of how Google uses data when you use our Services, please see ▇▇▇▇://▇▇▇.▇▇▇▇▇▇.▇▇▇/policies/privacy/partners/. For information on Google’s data practices and commitment to protecting the confidentiality and security of data, please see ▇▇▇▇▇://▇▇▇▇▇▇▇.▇▇▇▇▇▇.▇▇▇/analytics/answer/600424

Data Analytics. 10.1. We may use the Customer Data, Usage Data and other data to run statistical reports within the Services for our own use; for example, showing which features are the most popular with Users, which features cause issues, for benchmarking in aggregate form and/or to gain insights. We may use Customer Data internally for product research, development and innovation; for example to improve the Services, add new features and functionality, such as receipt recognition and cashflow forecasting, and provide you with insights. You (as a business Customer) consent to and authorise our access to and use of the Customer Data for those purposes and agree that our use of the Customer Data is legitimate, proportionate and, in the case of support, network and information security, may be necessary, given the negligible impact on you and the benefit you and your Users will receive in terms of technical support and from product improvements and enhancements. For further information, including our legitimate interests for conducting analytics, please see our website privacy notice. 10.2. This sub-paragraph applies if and where we use Google Analytics to track use of the Services; an example would be to track how many times a particular feature is used across all users Users or to track variants of connected third party software. For details of how Google uses data when you use our Services, please see ▇▇▇▇://▇▇▇.▇▇▇▇▇▇.▇▇▇/policies/privacy/partners/. For information on Google’s data practices and commitment to protecting the confidentiality and security of data, please see ▇▇▇▇▇://▇▇▇▇▇▇▇.▇▇▇▇▇▇.▇▇▇/analytics/answer/600424answer/6004245. Google’s privacy policy may be found here: ▇▇▇▇▇://▇▇▇.▇▇▇▇▇▇.▇▇▇/policies/privacy/. 10.3. This paragraph 10 is in addition to any provisions on data analytics in the main body of the Agreement.