Common use of Development of Branding and Customized Clause in Contracts

Development of Branding and Customized. Routing for Directory Assistance and Operator Services 1. Requirements - Pursuant to ss. 226 (b) of The Telecommunications Act of 1996, each provider of Operator Services is required to: a) provide its brand at the beginning of each telephone call and before the consumer incurs any charge for the call; and b) disclose immediately to the consumer, upon request a quote of its rates or charges for the call. c) Where SWBT provides LSPs OS and DA services via the same trunk, both the OS and DA calls will be branded with the same brand. Since SWBT's DA and OS utilize the same trunk group, LSP will receive the same brand for both DA/OS. Such branding will be provided pursuant Section 2. below.