Dispute Arbitration. Any dispute, controversy or claim (the “Dispute”) arising from or in connection with this Agreement shall be settled first by the parties through friendly consultation. Such consultation shall begin immediately after one party has sent a written request for such consultation to the other party. If the parties cannot settle the Dispute within thirty (30) days after the delivery of the written request referred to herein, such Dispute shall be referred to the Hong Kong International Arbitration Centre for arbitration in accordance with its Domestic Arbitration Rules. The arbitration proceedings shall be conducted in English. The arbitration award shall be final and binding on both parties. The arbitration cost, including reasonable legal counsel fees, shall be borne by the losing party. During the period when a Dispute is being resolved, the parties shall in all other respects continue their implementation of this Agreement other than the matter(s) in dispute.
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Sources: Note Purchase Agreement (Redgate Media Group), Note Purchase Agreement (Redgate Media Group)