Common use of Disrepute Clause in Contracts

Disrepute. 27.1 The Contractor shall take all reasonable steps to preserve the reputation and good name of the BBC in fulfilling its obligations under this Agreement and shall do nothing which would or might reasonably be expected to diminish the reputation or good name of the BBC, nor shall the Contractor omit to do anything which would be reasonable for it to do having regard to its obligations under this Agreement generally and in particular in respect of this Clause 27.1. 27.2 In providing the Services the Contractor shall not and shall procure that its officers, contractors, employees, sub-contractors or agents do not express any fact, opinion or thought as being the fact, opinion or thought of the BBC unless specifically authorised in writing in advance by the BBC. 27.3 From the date hereof the Contractor will take such steps and put in place such resources as are necessary to ensure it gives the BBC as much notice as it is reasonably practicable to give of: 27.3.1 all actions which it intends to take with respect to any matter which might reasonably be expected to result in press or public comment which relates in any way to the BBC’s interest, reputation or standing; and 27.3.2 all actions which it has taken which at the time such actions were taken it could not reasonably have foreseen might result in press or public comment which relates in any way to the BBC’s interest, reputation or standing, but which the Contractor subsequently does or ought reasonably to foresee will result in such comment.