Common use of Event Production Clause in Contracts

Event Production. All the pieces come together at the end of May when the media is invited to a launch party at Oskar Blues, ▇▇▇▇ Park comes to life, and the gates open for business. Attendees’ expectations will be exceed due to the enhanced event program, attention to detail, sponsor activations, and customer service Stage 4 timing: May 30 – June 4 Stage 4 pricing: • $50,000 Event Management fee • 50% of sponsorship and vendor sales A comprehensive report will be delivered that includes: • Media coverage: outlets and impressions • Marketing results: impressions and click-through • Attendance detail • Revenue detail • Budget detail Stage 5 timing: Delivered June 30th. Stage 5 pricing: included in Stage 4 fees Town of ▇▇▇▇▇ Professional Services Agreement (Adventure Fit) Page 4 of 5 Project Name: Event Management Services Exhibit A $5/participant fee paid to LOG/Burning Can. • $5 children 6 – 12 • $15 general admission 13 and over • $40-$50 Burning Can admission • $60-$70 VIP admission We anticipate the following ratio: • 10%: Kids Admission • 30%: General Admission • 50%: Burning Can Admission • 10%: VIP Admission • Mountain Bike demos: Bike companies would pay a vendor fee • Road Bike event TBD • Dog event: ideally dockdogs or Ultimate Air Dogs • Sunday Morning yoga, hikes, and breakfast • Running event: Trail running race, potentially in addition to Beer Relay 2/15/17 Contract signed 2/15/17 Vision Meeting 3/1/17 Marketing Plan approved 3/15/17 Implement Marketing Efforts 3/15/17 Brewery Selection Complete 5/30 – 6/2 Festival Set up 6/3 Event Day Activation 6/4 Breakdown We thank you for this opportunity and hope to get this project underway! Town of ▇▇▇▇▇ Professional Services Agreement (Adventure Fit) Page 5 of 5 Project Name: Event Management Services Exhibit A 1. As consideration for the benefits and services it receives under this Agreement and contingent upon payment by Oskar Blues to the Town pursuant to that certain Event Agreement, dated February 22, 2017, the Town agrees to pay to Adventure Fit the following amounts subject to the not-to-exceed amount in Section 2.0 of the Agreement: a) $50,000 for event management services; and b) $110,000 for event production budget. 2. In addition to the payments above, Adventure Fit shall, after subtracting any activation expenses, receive fifty percent (50%) of all Event sponsorship sales.