Common use of Evolution Clause in Contracts

Evolution. The Parties acknowledge that e-commerce, the Internet and associated technologies and ways of doing business are evolving rapidly, and as a result, that the form and content of this Agreement as of the Effective Date, may not be optimally suited to either the relationship of the Parties or prevailing conditions throughout the entire Term of the Agreement. Accordingly, the Parties agree to confer and discuss in good faith either Party's reasonably perceived need to modify this Agreement in order: (a) to adjust to prevailing or anticipated conditions, (b) to provide a more positive customer experience on the ▇▇▇.▇▇▇ Site; (c) to maximize customers and revenues from or through the ▇▇▇.▇▇▇ Site; or (d) to maximize return on investment to all Parties. Notwithstanding the foregoing, no modification to this Agreement shall be effective except pursuant to Section 19.9 hereof. (***************) SIGNATURES APPEAR FOLLOWING PAGE