Future Communications. 2.1 Both Parties shall be entitled to promote the Programme throughout the Term, utilising various media platforms, including social media. Natural England shall be entitled to reference the Programme but shall not be obliged to reference BASC. 2.2 Both Parties shall ensure that their respective communications solely in relation to the Programme contain no derogatory remarks about the other Party or the Programme, nor shall any communication contain any message that is contrary to the principles of the Programme.
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