Common use of General Concept Clause in Contracts

General Concept. The two parties agree to split Advertising Inventory and share Advertising Revenue sold by either party on the CIM Talk Areas and, where applicable, the Talk City Service, the OnNow Service or areas within the Talk City Service or OnNow service containing content from Other Partners (the "Other Partner Joint Content Areas") and to share revenue from Excess Inventory as detailed herein. The two parties agree to manage the Advertising Inventory to facilitate coordination of the Advertising sales and revenue sharing.