Common use of Goodwill and Reputation Clause in Contracts

Goodwill and Reputation. Publisher agrees that, as between Overture and Publisher, any goodwill resulting from Publisher's use of any Licensed Materials as contemplated in this Agreement shall inure to the benefit of Overture and shall automatically vest in Overture upon use by Publisher. Publisher shall not use any Licensed Materials in any manner that may dilute, diminish, or otherwise damage Overture's rights and goodwill in any of the Overture Marks. [***].