Common use of Google Analytics Clause in Contracts

Google Analytics. We use Google Analytics, a web analytics service of Google LLC (“Google”), based on our legitimate interests (that is, interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (▇▇▇▇▇://▇▇▇.▇▇▇▇▇▇▇▇▇▇▇▇▇.▇▇▇/participant?id=a2zt000000001L5AAI&status=Active ) Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offering and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to and shortened to a Google server in the US. The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: ▇▇▇▇://▇▇▇▇▇.▇▇▇▇▇▇.▇▇▇/dlpage/gaoptout?hl=en . For more information about Google’s data usage, hiring and opt-out options, please read Google’s Privacy Policy (▇▇▇▇▇://▇▇▇▇▇▇▇▇.▇▇▇▇▇▇.▇▇▇/technologies/ads?hl=en-Uk ) and Google’s Ad Settings (▇▇▇▇▇://▇▇▇▇▇▇▇▇▇▇▇.▇▇▇▇▇▇.▇▇▇/authenticated). The personal data of users will be deleted or anonymized after 14 months.