Identify Yourself. To the extent you interact with Customers , you will prominently and unequivocally inform the Customer of your identity at all points of interaction so that the Customer can readily distinguish your business from any other party, such as one of your suppliers of products or services, including Helcim. Further, you must ensure that the Customer understands who is responsible for the card transaction, including delivery of the products (whether physical or digital) or provision of the services that are the subject of the Transaction, and for customer service and dispute resolution, all in accordance with the terms applicable to the Transaction.
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Sources: Terms of Service, Terms of Service, Terms of Service