IMPRESSIONS COMMITMENT Clause Samples
The Impressions Commitment clause establishes a minimum number of advertising impressions that a publisher or platform must deliver to an advertiser within a specified period. In practice, this means the publisher is contractually obligated to ensure that the advertiser’s content is displayed to users a certain number of times, often tracked and reported through ad-serving technology. This clause ensures that advertisers receive the agreed-upon exposure for their campaigns, providing predictability and accountability in digital advertising arrangements.
IMPRESSIONS COMMITMENT. During the Term, AOL shall deliver up to [***] Impressions to MP through the Promotions (the "Impressions Commitment"). With respect to the Impressions Commitment, AOL will not be obligated to provide in excess of any Impressions target amounts (as specified on Exhibit A) in any year. In the event AOL provides an excess of Impressions in any year, the annual Impressions target for the subsequent year will be reduced by the amount of such windfall. Any shortfall in Impressions at the end of a year will not be deemed a breach of the Agreement by AOL; instead such shortfall will be added to the Impressions target for the subsequent year. In the event there is (or will be in AOL's reasonable judgment) a shortfall in Impressions as of the end of the Initial Term (a "Final Shortfall"), as MP's sole remedy, AOL will either (i) continue to provide MP with Integrated Promotions until such time as the Impressions which comprise the Final Shortfall are delivered or (ii) provide MP with targeted advertising placements on the AOL Network which have a total value, based on AOL's then-current advertising rate card, equal to the value of the Final Shortfall (determined by multiplying the percentage of Impressions that were not delivered by the total guaranteed payment provided for below). In the event that at any point during the Term, Site Revenues generated by MP hereunder shall exceed the Aggregate Revenue Threshold, the entire Impressions Commitment will be deemed satisfied; provided, however, that AOL shall continue to provide MP with all integrated Promotions as provided on Exhibit A until the expiration of the Initial Term. *** CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
IMPRESSIONS COMMITMENT. During the Term, ICQ shall deliver * Impressions to MP through the Promotions, as described on Exhibit A (the "Impressions Commitment"). With respect to the Impressions targets specified on Exhibit A, ICQ will not be obligated to provide in excess of any Impressions target amounts in any year. In the event ICQ provides an excess of any annual Impressions target amounts in any year, the Impressions target for the subsequent year will be reduced by the amount of such windfall. Any shortfall in Impressions at the end of a year will not be deemed a breach of the Agreement by ICQ; instead such shortfall will be added to the Impressions target for the subsequent year. In the event there is (or will be in ICQ's reasonable judgment) a shortfall in Impressions as of the end of the Initial Term (a "Final Shortfall"), ICQ will
IMPRESSIONS COMMITMENT. Impressions Commitment" shall have the meaning set forth in Section 1.2 of this Agreement.
IMPRESSIONS COMMITMENT. During the Term, AOL shall deliver *** Impressions to the Co-Branded Site through the Promotions (the "Impressions Commitment"). With respect to the Impressions targets specified on Exhibit A, AOL will not be obligated to provide in excess of any Impressions target amounts in any year. In the event there is (or will be in AOL's reasonable judgment) a shortfall in Impressions as of the end of the Initial Term (a "Final Shortfall"), AOL will provide DigitalWork, as its sole remedy, with comparable Impressions (e.g., having similar value or cpm, or being similarly targeted demographically) as reasonably and mutually agreed by the Parties to be so comparable.
IMPRESSIONS COMMITMENT. Any guarantees are to impressions (as measured by AOL in accordance with its standard methodologies and protocols), not “click-throughs” or conversions. In the event there is (or will be in AOL’s reasonable judgment) a shortfall in impressions less than [***] percent ([***] %) of the Total Guaranteed Impressions as of the end of the display period as set forth in Exhibit A (a “Shortfall”), such Shortfall shall not be considered a breach of this Insertion Order by AOL; instead, AOL will provide Advertiser, as its sole remedy, with additional or comparable (in value) “makegood” impressions across the AOL Network up to [***] percent ([***] %) of the Total Guaranteed Impressions within three months of the end of the term. To the extent impressions commitments are identified without regard to specific placements, such placements will be as mutually agreed upon by AOL and Advertiser during the course of the display period. AOL reserves the right to alter Advertiser flight dates to accommodate trafficking needs or other operational needs. In such cases, AOL will make available to Advertiser reasonably equivalent flight(s). In the event that no makegood impressions are available, Advertiser shall be entitled to a pro rata refund of its fees for any underdelivery.
IMPRESSIONS COMMITMENT. 1.2.1. During the Term, AOL shall deliver * Impressions (*) to MP through the Promotions described on Exhibit A (the "Promotions Impressions Commitment"). In the event there is (or * Certain information on this page has been omitted from this filing and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions.
IMPRESSIONS COMMITMENT. Any guarantees are to impressions (as measured by ---------------------- AOL in accordance with its standard methodologies and protocols), not "click-throughs." In the event there is (or will be in AOL's reasonable judgment) a shortfall in impressions as of the end of a display period (a "Shortfall"), such Shortfall shall not be considered a breach of the Agreement by AOL; instead, AOL will provide Advertiser, as its sole remedy, with "makegood" impressions through advertisement placements on the AOL Service. In connection with the foregoing, AOL shall use reasonable efforts to ensure that any makegood impressions shall be provided to Advertiser through promotions that are comparable in nature to the appropriate type of promotions through which the impressions should have been delivered (e.g., if there is a Shortfall that should have been delivered through Level A Promotions, AOL shall use reasonable efforts to make up such impressions with other Level A Promotions). In the event that AOL is unable to provide makegood impressions through the appropriate comparable promotions, AOL shall provide such impressions through other types of promotions as follows: [***] AOL reserves the right to alter Advertiser flight dates to accommodate --- trafficking needs or other operational needs. In such cases, AOL will make available to Advertiser reasonably equivalent flight(s).
IMPRESSIONS COMMITMENT. The first sentence of Section 1.2 of ----------------------- the Agreement is hereby deleted and replaced in its entirety with the following: During the Initial Term, AOL shall deliver [ ** ] Impressions to MP through the Promotions (the "Impressions Commitment"). The Parties agree and acknowledge that as of the Amendment Date { ** ] Impressions have been delivered by AOL under the Agreement.
IMPRESSIONS COMMITMENT. During the term of this Agreement, iVillage agrees to promote PlanetRx in the manner described on Exhibit B and achieve the impression commitments described in Exhibit B during the periods described in Exhibit B. During the Term, iVillage agrees to deliver a minimum of 50 million off-line impressions.
IMPRESSIONS COMMITMENT. During the Term, AOL shall deliver the ---------------------- Impressions to the Affiliated MP Sites through the Promotions in accordance with the timelines set forth in Exhibit A (the "Impressions Commitment"). AOL will use commercially reasonable efforts to deliver the Impressions in the calendar quarters designated by MP and agreed to by AOL. Except as otherwise required under this Agreement, AOL will not be obligated to provide in excess of any Impressions target amount in any year. With respect to the Impressions targets specified on Exhibit A, in the event AOL provides an excess of any annual Impressions target amounts in any contract year, the Impressions target for the subsequent year will be reduced by the amount of such windfall. Any shortfall in Impressions at the end of a contract year will not be deemed a breach of the Agreement by AOL; instead such shortfall will be added to the Impressions target for the subsequent year. In the event there is (or will be in AOL's reasonable judgment) a shortfall in Impressions as of the end of the Initial Term (a "Final Shortfall"), AOL will provide MP, as its sole remedy, with comparable promotional placements that are reasonably satisfactory to MP in appropriate areas of the AOL Network.