IN PERFORMANCE. EI agrees to support the following activities as soon as the MSN profiling technology is commercially available and technically viable: EI will store user information in MSN User Profile Store. EI will implement EI's web pages to provide real time events logging to the MSN User Profile Store. EI will also provide click stream information to MSN IDSS nightly. EI will tag content pages using MSN's taxonomy. MSN agrees to provide EI reasonable consulting support to assist in the implementation process. MSN agrees to deliver targeted advertising in a similar manner as it treats other premium partners on MSN who participate in the profiling initiative.
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Sources: Carriage and Cross Promotion Agreement (Expedia Inc), Carriage and Cross Promotion Agreement (Expedia Inc)