Common use of Integration Assistance Clause in Contracts

Integration Assistance. Upon execution of this Agreement, MediaPlex ---------------------- shall assist DoubleClick in the process of interfacing and/or integrating into the Media Serving Services and the Private Label DART Service (i) the MOJO Technology, (ii) MediaPlex's existing data and (iii) any other software or data necessary for the operation of the Media Serving Services or Private Label DART Service on behalf of MediaPlex Clients or completion of the Development Services. MediaPlex shall also be responsible for making any amendments, if any, as required to their MediaPlex Client Agreements and agreements with Target Sites. MediaPlex hereby grants to DoubleClick, during the Term, a nonexclusive, nontransferable, worldwide, royalty free license, with no right to sublicense, to incorporate necessary components of the MOJO Technology, in executable form only, into the System solely to integrate and implement such component into the System, solely (A) to provide to MediaPlex access to the System using MOJO Technology and (B) to provide the Private Label Dart Service and support for such service to MediaPlex and MediaPlex clients as contemplated by this Agreement (the purposes in the preceding clauses (A) and (B) are the `Permitted Purposes'). DoubleClick's incorporation into the System of MOJO Technology and use of MOJO Technology shall be limited to the Permitted Purposes only. No license is granted to, and DoubleClick shall not, use any components of the MOJO Technology for any other purpose or Person. All rights not expressly granted to DoubleClick are retained by MediaPlex.