Joint Marketing Program. The Parties will conduct a Joint Marketing program (“Marketing Program”) in North America, […***…] and […***…]other countries to be agreed by the Parties, to promote Rainbow adoption with Philips Patient Monitoring, within the following parameters: a) Philips shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program). b) Masimo shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program). c) The Parties shall mutually prepare marketing campaign objectives and content. d) The Marketing Program will consist of four program “pillars”: i. Rainbow Market Development Program ii. Key Opinion Leader & Clinical Promotion Program iii. Digital & E-Commerce Program
Appears in 1 contract
Sources: Settlement Agreement (Masimo Corp)
Joint Marketing Program. The Parties will conduct a Joint Marketing program (“Marketing Program”) in North America, […***…] and […***…]] other countries to be agreed by the Parties, to promote Rainbow adoption with Philips Patient Monitoring, within the following parameters:
a) Philips shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program).. * Confidential Treatment Requested 7
b) Masimo shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program).
c) The Parties shall mutually prepare marketing campaign objectives and content.
d) The Marketing Program will consist of four program “pillars”:
i. Rainbow Market Development Program
ii. Key Opinion Leader & Clinical Promotion Program iii. Digital & E-Commerce Program
Appears in 1 contract
Sources: Settlement Agreement
Joint Marketing Program. The Parties will conduct a Joint Marketing program (“Marketing Program”) in North America, […***…] and […***…]] other countries to be agreed by the Parties, to promote Rainbow adoption with Philips Patient Monitoring, within the following parameters:
a) Philips shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program).
b) Masimo shall commit a $[…***…] marketing budget to the Marketing Program ($[…***…] per year for […***…], excluding costs associated with the Rainbow […***…] Program).
c) The Parties shall mutually prepare marketing campaign objectives and content.
d) The Marketing Program will consist of four program “pillars”:
i. Rainbow Market Development Program
ii. Key Opinion Leader & Clinical Promotion Program iii. Digital & E-Commerce Program
Appears in 1 contract
Sources: Settlement Agreement (Masimo Corp)