Common use of Launch activities Clause in Contracts

Launch activities. This phase will include the actual outreach and education to reach as many of those likely to interact with the exchange as possible. This will include dissemination of educational materials, a marketing campaign, and partnering with community groups, Navigators and others to reach the target audience. A communications firm will be hired to both create and carry out the communications plans for outreach and education. A stakeholder group will be charged to provide input on the three phases of the communications plan, as well as other areas involving consumer materials. This will ensure that consumers’ ideas and concerns are incorporated into the plan. Any necessary decisions will also be vetted through the TAC and the board. The Phase III activities will begin in January 2013 and continue through the end of 2014 to encourage a strong outreach effort during the first year of the exchange. Once decisions have been made on the SHOP, the exchange will develop system and operational processes for the administrative duties the exchange would take on for small employers, including assistance in helping them qualify for the small business tax credits. The exchange will need to hire staff specifically to handle the SHOP-specific functions and assist small businesses in offering insurance to their employees.