Common use of Licensed Marks Clause in Contracts

Licensed Marks. Regional Franchisee covenants and agrees with Franchisor that: (a) Regional Franchisee shall not represent in any manner that it has acquired any ownership rights in the Licensed Marks by virtue of this Agreement or its use of licensed marks. (b) Regional Franchisee shall not use any of the Licensed Marks or marks which are or may be confusingly similar in its own corporation, partnership or business name. (c) Any and all goodwill associated with the Uncle Al’s System and identified by the Licensed Marks (including all future characteristics, improvements and additions to or associated with the Uncle Al’s System) is Franchisor’s property and shall inure directly and exclusively to the benefit of Franchisor, and no monetary amount shall be assigned as attributable to any goodwill associated with Regional Franchisee’s use of the Licensed Marks upon the expiration or termination of this Agreement. (d) Any use of the Licensed Marks other than as expressly authorized by this Agreement, without Franchisor’s prior or written consent, is an infringement of Franchisor’s rights therein. Regional Franchisee’s right to use the Licensed Marks granted herein does not extend beyond the termination or expiration of this Agreement.