Common use of Licensor reserves Clause in Contracts

Licensor reserves. all rights to the Marks except as specifically granted herein to Licensee and may exercise such rights at any time. Licensee acknowledges that Licensor is the sole and rightful owner of all right, title and interest in the Marks and shall not claim any title to the Marks nor any right to use said Marks except as provided herein. Licensee shall not question, attack, contest or otherwise impugn the validity of the Marks or their registration(s), including, but not limited to, in connection with any action brought seeking to enforce the terms of this Agreement. The use of the Marks pursuant to or as specified in this Agreement shall be for the benefit of Licensor, and shall not vest in Licensee any title to or right or presumptive right to expand or continue such use. Licensee, for itself and its affiliated companies, covenants and agrees that it shall, at no time, adopt or use any trademark, tradename or corporate name which is likely to cause confusion with any of the Marks except with the prior written consent of Licensor. The provisions of this Paragraph shall survive the expiration or earlier termination of this Agreement.