Common use of Licensor’s Responsibilities Clause in Contracts

Licensor’s Responsibilities. Licensor shall participate for the following items: a. Subject to Section 18 below, providing, and maintaining all Trademark rights, copyrights and other intellectual property relating to the Trademark, provided that Licensor pay all costs associated with registering and maintaining the Trademark, as set out in section 18 herein; b. Providing input on the licensing strategy for the Products; c. Providing input on design and advertising concept direction for the Products; d. Participating in Product approvals; e. Using reasonable commercial efforts to assist with public relations for the Products (all publicity, press, advertising, and other services of Artist are subject to Artist's prior written approval and availability; however, Artist shall render a reasonable amount of such services) ;