Common use of Market Development Clause in Contracts

Market Development. Consultant shall use its best efforts and engage its numerous contacts and relationships to increase the Company's exposure and recognition, both within and outside its industry as well as the technical and business communities. Consultant shall use its best efforts to assist the Company and its management in gaining preeminence and recognition, both in the technical and the non-technical or general public communities in which it currently works and potentially may enter. The purpose of this market development is to enhance the Company's reputation and to generate sales and revenues for the Company. Some of the potential markets as of now either wholly ignored or severely under-represented in the Company's current marketplace presence are: (i) Governmental agencies, departments, bureaus and other organizations, on the federal, state and municipal level. Both the "Homeland Security" avenues, as well as non-security related uses including citizen on non-citizen national identification, visas, motor-vehicle and other state and federal licenses, certification labels, permits, etc. The obvious "Homeland Security" uses are of course enormous both in scale and in current public and governmental attention. Though the Company has current and future avenues into this market already in place or in the pipeline, the Consultant can increase the potential for the Company by an order of magnitude. (ii) Scientific governmental agencies, both domestic and foreign, can be targeted for significant potentiality of market development. Among others, these fields and organizations might include; NASA, ESA (the European Space Agency), NOAA (the National Oceanic and Atmospheric Agency), USGS (the United States Geographic Survey), as well as many preeminent Universities, as well as other public and private scientific groups or organizations. The Consultant contends that the space exploration and general earth sciences represent two as of yet untapped areas of marketplace exposure. (iii) Nanotechnology--an emerging and anticipated market for the Company--has not been adequately addressed or approached. The fit between the Company's technological business model and the working parameters typical in most general nano-applications makes multiple symbioses relevant and commercially viable. (iv) Other items-the Consultant and the Company recognize that items not specific to this document, may arise in the course of day to day operations, and performance of services by the Consultant in these areas shall not be unreasonably withheld. Consultant shall include a summary of its efforts in marketing the Company and the Products in the IP Report, submitted monthly to the Company by Consultant. Such report shall specific its efforts in creating market awareness of the Company and its Products and its efforts in marketing the Products and its resultant technology.