Marketing and Naming Rights Clause Samples
The Marketing and Naming Rights clause defines the terms under which one party is granted the right to use specific names, logos, or branding in connection with a product, service, event, or venue. Typically, this clause outlines the scope of permitted marketing activities, the duration of the rights, and any restrictions or approval processes for the use of names and marks. For example, it may allow a sponsor to name a stadium or use a brand in promotional materials, subject to certain guidelines. The core function of this clause is to clearly allocate and regulate the use of valuable branding assets, preventing misuse and ensuring both parties understand their rights and obligations regarding marketing and naming.
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Marketing and Naming Rights. Buyer has the exclusive right during the Term to name the Project including the right to use information related to the Project in connection with its and its Affiliates’ marketing activities. Such rights include the right to (i) require Seller to post reasonable signage at the Project identifying Buyer (or Buyer’s Customers) as a purchaser of the Products, (ii) require that Seller use the logos, trade dress, graphics, and other marks of Buyer and its Affiliates (the “PGE Marks”) or of Buyer’s Customers and its Affiliates (the “Customer Marks” and together with the PGE Marks, the “Marks”) in connection with such signage and the name of the Project, and upon Buyer’s request, on any websites, advertisements, presentations, or descriptive materials, in any medium where the Project’s name would usually and customarily be employed, and (iii) use, disclose, and permit others to use and disclose, general information regarding the Project (including its name, resource type, capacity, location, and commercial operation date) and images of the Project in connection with the marketing materials (whether print, video, online, or otherwise) of Buyer, its Affiliates, and Buyer’s Customers. Seller shall in good faith cooperate with Buyer to develop mutually agreeable signage and other materials that reflect the Marks.