Common use of Marketing & Branding Clause in Contracts

Marketing & Branding. Once successfully implemented, GPPC shall ensure that Acquirer makes the Program generally available to the Acquirer Merchants in the Designated Territory throughout the Term. The parties will agree to an initial sales and marketing plan for launching the Acquirer Program in the Designated Territory within a reasonable time after the date hereof. After the completion of the initial launch plan, Acquirer, after consulting with GPPC, shall decide how it wishes to market and sell the Acquirer Program. GPPC shall ensure * Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment has been requested with respect to the omitted portions. that Acquirer shall refer to Planet Payment in its marketing of the Program and the Program must be described as being “provided through” or “powered by” Planet Payment or some statement substantially similar in form that is reasonably acceptable to Planet Payment. Planet Payment hereby gives Acquirer and GPPC a license to use its name, trademarks, and logos in connection with the Acquirer Program. In the event that there is a repeated breach of the Service Level Standards set forth herein, GPPC shall be relieved from all obligations contained in this section, until such time as the problem is rectified to its reasonable satisfaction.