Common use of Marketing & Branding Clause in Contracts

Marketing & Branding. Once successfully implemented, the Acquirer shall make the Program generally available to the Acquirer Merchants in the Designated Territory throughout the Term. The parties will agree to an initial sales and marketing plan for launching the Acquirer Program in the Designated Territory within a reasonable time after the date hereof. After the completion of the initial launch plan, Acquirer in its sole discretion shall decide how it wishes to market and sell the Acquirer Program. Acquirer shall refer to Planet Payment in its marketing of the Program and the Program must be described as being “provided through” or “powered by” Planet Payment or some statement substantially similar in form that is reasonably acceptable to Planet Payment. Planet Payment hereby gives Acquirer a license to use its name, trademarks, and logos in connection with the Acquirer Program. In the event that there is a repeated breach of the Service Level Standards set forth herein, Acquirer shall be relieved from all obligations contained in this section, until such time as the problem is rectified to its reasonable satisfaction.