Common use of Marketing & Branding Clause in Contracts

Marketing & Branding. Partner shall identify partnership infrastructure and activities – including the Community School or Neighborhood Center and related programs and strategies – as part of the Promise Partnership network (with local identification by community) by using agreed upon “Promise” branding toolkit resources where appropriate. In addition, Partner shall: 8.1.1. Use consistent language and talking points when describing Promise Partnerships (including the backbone role of UWSL and the roles of the other Partners in the relevant Promise Partnerships) to parents, students, donors, the media, and other stakeholder groups. 8.1.2. When appropriate, increase the visibility of the relevant Promise Partnerships (including UWSL and the other Promise Partners) in order to enhance public awareness and to build broader donor, parent, volunteer, and advocacy engagement. Such strategies include displaying signage that acknowledges UWSL and other Promise Partners; acknowledging and identifying UWSL and other Promise Partners on Partner’s website, buildings, publications, and other places where partners are listed; wearing LIVE UNITED t-shirts when they are provided by UWSL; writing blogspots for the UWSL blog; and using UWSL’s logo and following UWSL’s branding guidelines in all appropriate materials related to the strategies supported by the resources included in Article 1 above.

Marketing & Branding. Partner shall identify partnership infrastructure and activities – including the Community School or Neighborhood Center and related programs and strategies – as part of the Promise Partnership network (with local identification by community) by using agreed upon “Promise” branding toolkit resources where appropriate. In addition, Partner shall: 8.1.16.1.1. Use consistent language and talking points when describing Promise Partnerships (including the backbone role of UWSL and the roles of the other Partners in the relevant Promise Partnerships) to parents, students, donors, the media, and other stakeholder groups. 8.1.26.1.2. When appropriate, increase the visibility of the relevant Promise Partnerships (including UWSL and the other Promise Partners) in order to enhance public awareness and to build broader donor, parent, volunteer, and advocacy engagement. Such strategies include displaying signage that acknowledges UWSL and other Promise Partners; acknowledging and identifying UWSL and other Promise Partners on Partner’s website, buildings, publications, and other places where partners are listed; wearing LIVE UNITED UWSL-branded t-shirts when they are provided by UWSL; writing blogspots content for the UWSL blogcommunication materials; and using UWSL’s logo and following UWSL’s branding guidelines in all appropriate materials related to the strategies supported by the resources included in Article 1 I above.