Common use of Marketing Commitment Clause in Contracts

Marketing Commitment. Sorrent and CINGULAR commit to continue working together to develop joint marketing initiatives to ensure the sell through of Sorrent’s Premium Titles or Brands as referenced in Schedule 1 of this Exhibit. Sorrent will provide MDF to support these brands. Spend of MDF will be mutually agreed upon. For advertising programs to be funded by the MDF, Cingular recommends that the ads include incentive or advertisement on how to get games from the Cingular Storefront. This may include, but are not limited to, SMS short codes with links to the WAP Cingular storefront. Additionally, the MDF should be used to drive traffic to the Cingular sites and should not include advertisements on the Cingular sites.