Common use of MARKETING GUIDELINES Clause in Contracts

MARKETING GUIDELINES. 1. CONTRACTOR may accept CHIP eligibility applications, with any applicable supporting eligibility documentation, and mail to Administrator Contractor. 2. CONTRACTOR is prohibited from engaging in door-to-door marketing or solicitation. 3. CONTRACTOR is prohibited from marketing to any person who is under the age of eighteen (18) years. 4. CONTRACTOR is prohibited from street marketing. 5. CONTRACTOR may conduct telephone marketing during incoming calls from prospective Members. CONTRACTOR may return telephone calls only when requested to do so by the caller. CONTRACTOR is prohibited from initiating outbound telemarketing calls. 6. If CONTRACTOR approaches a person who is currently enrolled in Medicaid, no marketing can take place; CONTRACTOR must refer the individual to the Medicaid enrollment broker in areas where Medicaid managed care is present. 7. CONTRACTOR's marketing representatives must wear ID badges with nametags and photographs. 8. CONTRACTOR may conduct face-to-face marketing during CBO, Administrative Services Contractor, or health plan sponsored events. 9. CONTRACTOR may provide health-related promotional giveaways under $10 ("Giveaways") during events sponsored by a CBO, the Administrative Services Contractor, or the health plans, to the extent permitted by applicable statutes and TDI rules. Giveaways that include only CONTRACTOR's name or initials and its phone number and do not refer to CHIP in any way do not require HHSC approval before distribution. 10. CONTRACTOR must seek and obtain permission from the appropriate person or entity at the site where CONTRACTOR plans to market prior to engaging in CHIP marketing activities. With permission, CONTRACTOR may market at small businesses and factories, unemployment offices, Head Start, WIC, day care centers, providers' offices, and schools. CONTRACTOR must not marketing in County Welfare Agencies (CWA) or around the CWA office. 11. Only the following marketing materials are allowed: billboards, literature display racks, bus ads, flyers, newspaper advertisements, pamphlets, brochures, radio advertisements, television advertisements, and CHIP material provided by HHSC. All CONTRACTOR marketing materials must be approved by HHSC. HHSC has 15 business days from the date the Member material is received to review the submitted material and to recommend any suggestions or required changes. If HHSC has not responded to CONTRACTOR by the fifteenth day, CONTRACTOR may use the submitted material. 12. CONTRACTOR may request that HHSC approve marketing materials other than those listed in section 14.02(11). HHSC will approve or disapprove the submitted marketing materials within fifteen (15) business days from the date HHSC receives the materials. These materials will not be deemed approved.