MARKETING GUIDELINES. Enrollment will be handled by BMS through a contract with a central enrollment broker. The MCO must submit to BMS for prior written approval a marketing plan and all marketing materials prepared pursuant to said plan. General health education brochures and materials do not require approval from BMS. BMS will review the marketing plan and all marketing materials as soon as possible but within 45 days to ensure that materials are accurate and do not mislead, confuse or defraud beneficiaries or BMS in accordance with 42 CFR 438.104. The MCO agrees to engage only in marketing activities that are pre-approved in writing, except those marketing materials that are deemed approved if there is no response from BMS within 45 days of date of receipt. However, problems and errors subsequently identified by BMS must be corrected by the MCO as they are identified. The MCO must follow the marketing guidelines as described in 42 CFR 438.104 and Exhibit D, BMS Marketing Guidelines. These include, but are not limited to, the following policies and requirements regarding solicitation of new enrollees:
Appears in 1 contract
MARKETING GUIDELINES. Enrollment will be handled by BMS through a contract with a central enrollment broker. The MCO must submit to BMS for prior written approval a marketing plan and all marketing materials prepared pursuant to said plan. General health education brochures and materials do not require approval from BMS. BMS will review the marketing plan and all marketing materials as soon as possible but within 45 days to ensure that materials are accurate and do not mislead, confuse or defraud beneficiaries or BMS in accordance with 42 CFR 438.104. The MCO agrees to engage only in marketing activities that are pre-approved in writing, except those marketing materials that are deemed approved if there is no response from BMS within 45 days of date of receipt. However, problems and errors subsequently identified by BMS must be corrected by the MCO as they are identified. The MCO must follow the marketing guidelines as described in 42 CFR 438.104 and Exhibit D, BMS Marketing Guidelines. These include, but are not limited to, the following policies and requirements regarding solicitation of new enrollees:
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