Marketing, Promotions, & Press Clause Samples

Marketing, Promotions, & Press. Consultant shall work closely with City to determine a unified marketing and promotional program that increases community awareness of the service and maximizes its success. The Pilot, including the rider app, will be co-branded as “powered by Via”. The “powered by Via” banner must be used only in the exact format provided by Consultant, and will be prominent on all assets promoting the Pilot, including (but not limited to) printed collateral, digital materials, websites, and any vehicle wraps. The “powered by Via” banner will have equal prominence on all marketing materials to any additional partner logos or trademarks. Consultant may provide pre-approved brand assets and guidelines that must be complied with in all marketing communications distributed by the City. All City-developed content that pertains to Via’s brand, technology, and operations must be reviewed and approved in writing (i.e. email) by Consultant before distribution. A minimum of five business days review time must be provided in advance to Consultant for its review. Consultant shall provide marketing strategy for the Pilot, including the following activities and tactics: ● Develop a marketing plan to guide the overall strategy and tactics to drive Rider awareness, acquisition, and growth. ● Design key marketing collateral (print and digital). ● Design vehicle branding/graphics in coordination with the City. ● Create virality by providing an intuitive and frictionless referral program with customizable incentive structures that creates opportunities for Riders to become the service’s biggest ambassadors. ● Develop street marketing programs to effectively drive hyper-local awareness of the service. ● Manage digital marketing campaigns to build awareness and drive service adoption. ● Propose and implement in-app promotional programs to drive Rider activation, retention, growth. ● City shall assist with the execution of the marketing plan and promotion of the Platform to Riders, and will coordinate closely with Consultant in all respects, including the following activities: ● Develop a media relations plan to drive publicity for the service unique to this area, including a press release and kick-off event that is planned in conjunction with Consultant. All key project messaging used for public relations purposes is to be developed in collaboration with Consultant. Any media announcement on the Pilot will be made available for Consultant’s review and approval prior to the Launch Date. ● Impl...
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