Marketing Strategies. ▇▇. ▇▇▇ intends on using a number of marketing strategies that will allow the Drone Shop to easily target men (and women to a lesser extent) within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. Drone Shop, Inc. will also use an internet based strategy. This is very important as many people seeking local retailers, such as drone shops, now the Internet to conduct their preliminary searches. ▇▇. ▇▇▇ will register the Drone Shop with online portals so that potential customers can easily reach the business. The Company will also develop its own online website, which will feature e-commerce ordering functionality. The business will aggressively use search engine optimization and pay-per-click marketing in order to boost visibility of the website during the early years of operation. Drone Shop, Inc. will also market its products directly to professional photographers and real estate brokerage that have aerial photography needs. As many drones now have video technology installed, the demand among these companies for drone technology has increased significantly. This trend is expected to continue in perpetuity. As such, the business will send a substantial amount of literature to these companies in order to boost the visibility of the business among business owners and photography professionals.
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Sources: Confidentiality Agreement, Confidentiality Agreement