Common use of Minimum Advertised Price Clause in Contracts

Minimum Advertised Price. The current listing of products and applicable MAP prices are published on Chums’s website on the Price List page. The products and MAP may be changed from time to time in Chums’s sole discretion. Chums resellers are responsible for remaining current with MAP policy, products and pricing. Chums products not specifically identified in this policy are not subject to the MAP policy. Each advertisement below the MAP will constitute a violation of this MAP policy. The MAP policy applies to all advertisements of specific Chums products in and all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio and public signage. Where Chums products are bundled with or sold as part of a package that includes other products (whether or not manufactured by Chums), it shall be a violation of this MAP Policy to sell or advertise the bundle (or package) at a price that: (a) is lower than the total Minimum Advertised Price of the Chums product or (b) violates the letter or spirit of the MAP Policy. It shall be a violation of this MAP Policy if products are bundled with or sold as part of a package that includes products not pre-approved by Chums.